DealMaker
Practice. Prepare. Negotiate live — with AI in your corner.
DealMaker is the AI platform that takes procurement professionals from practice to the real deal. Sharpen your skills against AI opponents, learn from expert AI coaches, then get live coaching during real calls on Teams or Zoom — with data-driven prompts, fact-checking and tactic suggestions as you speak. The result: 15-25% better outcomes and 30% less time at the table.
One Platform, End to End
From your first practice round to live coaching on a real call — everything a negotiator needs in one place.
The Arena
Practice live against 8 distinct AI opponents in voice or text. Use the BATNA calculator and tactical hints mid-session, watch real-time sentiment shift, and get a 5-dimension scorecard — outcome, communication, concessions, relationships and value creation — after every round.
NegoIQ Live Coaching
Prep, negotiate and review real deals. During the actual call NegoIQ delivers live prompts — WARNING, LEVERAGE, TACTICAL and suggested phrasing — and fact-checks the other side's claims against your documents and the web, then hands you a full post-call analysis.
Four AI Coaches
Train with a methodology that fits you: Maya (Fisher & Ury's Getting to Yes), Marcus (Chris Voss's tactical empathy), Elena (persuasion psychology) and Victor (strategic power dynamics). Your coach gives feedback, remembers your history, and is available to chat any time.
Learning Hub
A structured curriculum of 5 modules and 15 lessons — fundamentals through closing techniques — each with a quiz. Earn XP, build streaks, climb negotiator levels from Novice to Procurement Guru, and unlock achievements and certificates.
Smart Glasses
Mirror live coaching to Even Realities G1 smart glasses, so advice appears in your field of view during a real negotiation — paced to stay readable, with urgent warnings jumping the queue. No glancing at your phone.
Teams & Leaderboard
Train as an organisation with a shared team dashboard, skill-gap analytics and exportable reports. A global and team leaderboard keeps everyone improving, with privacy controls for how each member appears.
Who It's For
Whether you're a one-person buying function or a global procurement team, DealMaker helps you walk into every negotiation prepared and confident.
Procurement & Finance Leaders
Expertise without extra headcount
Give your buyers world-class negotiation training and live, data-backed coaching on real calls — so every supplier conversation protects margin, not just the relationship.
Enterprise Procurement Teams
Standardise best practice at scale
Onboard faster, coach every negotiator consistently, and track skill gaps across the team — with AI support that works alongside the tools and processes you already trust.
Business Owners & Small Teams
Punch above your weight
No procurement department? No problem. Practise before the call and get guided, real-time support on high-value contracts — so you never leave money on the table.
Product Evolution
Phase 0
Training Platform
The Arena, Learning Hub, four AI coaches, gamified XP, levels and achievements
Available now
Phase 1
NegoIQ Real-World Coaching
Deal prep, live in-call coaching, claim fact-checking, post-call analysis, smart glasses
Available now
Phase 2
Deeper Integrations
Native Teams/Zoom integration, supplier intelligence and risk scoring, predictive analytics
Rolling out 2026-27
Phase 3
Full Platform
ERP integrations (SAP, Oracle, Microsoft), global intelligence network, marketplace
Roadmap 2027
Platform Preview
The Arena
Live negotiation practice in voice or text against 8 AI opponents — with a BATNA calculator, tactical hints and real-time sentiment tracking.
The Learning Hub
A 5-module, 15-lesson curriculum with quizzes, XP and streaks. Level up from Novice to Procurement Guru and earn shareable certificates.
Performance Dashboard
Skill radar, key-moment timelines and coach insights after every session — plus team dashboards and a global leaderboard to track growth.
Plans & Pricing
Start free, upgrade when you're ready. Yearly billing saves about 17%.
Free
For getting started
- 3 simulations per month
- Easy opponents
- Curriculum Module 1
- NegoIQ real-world coaching
- BATNA tools & leaderboard
Professional
£290/yr · for individuals
- Unlimited simulations
- All AI opponents
- All 5 curriculum modules
- All four AI coaches
- Teams up to 5 members
Enterprise
£990/yr · for organisations
- Everything in Professional
- Custom opponents
- REST API access
- Teams up to 25 members
- Priority support
Enterprise+
For large deployments
- Everything in Enterprise
- Unlimited team members
- White-label branding
- Dedicated instance
- Custom onboarding